S’well has used its positioning to provide targeted consumers a value to increase their willingness to pay while securing luxury prices, as we are faced with competition in the rise of imitation and counterfeit products.

We believe that with our recommendations provided S’well will be able to strengthen the market share, brand loyalty, and luxury price by offering customers innovations in the mother/baby market segment, developing programs establishing the brand’s positioning linking to what customers care about in recycling their old S’well products, and integrating into new marketing channels through pop-up shops.